TOMY Company
Niantic
Hasbro
Niantic and Hasbro Partner on
Real-World AR Mobile Game “TRANSFORMERS: Heavy Metal”
Very Very Spaceship is leading game development and TOMY is Niantic’s partner in Japan
Niantic, Hasbro and TOMY Company are teaming up to publish "TRANSFORMERS: Heavy
Metal,” an AR game that brings Optimus Prime and Bumblebee to life in the real world through
the Niantic Lightship platform.
“Transformers is the perfect franchise for AR. Battling and interacting with giant robots in the
real world is an amazing experience,” said John Hanke, CEO of Niantic. “We want to live up to
the high expectations of Transformers fans around the world and bring them a game unlike
anything they’ve played before.”
In “TRANSFORMERS: Heavy Metal,” players will join the Guardian Network, a group of humans
who have banded together with the Autobots in a war against the Decepticons. As a Guardian,
players will uncover hidden regions across Earth to find resources and battle Decepticons in
turn-based battles, either solo or with friends.
With a planned global launch later this year, “TRANSFORMERS: Heavy Metal,” will enter soft
launch in select markets soon. TOMY is Niantic’s partner for the release in Japan, and Seattle-
based Very Very Spaceship is leading development of the game.
Lightship is Niantic’s planet-scale AR platform that sets the standard for AR, realtime 3D
mapping and multiplayer social experiences. With Niantic Lightship ARDK, developers can build
their own AR worlds and experiences using tools that leverage location, environmental context
and shared multiplayer views.
For more information on “TRANSFORMERS: Heavy Metal” and to pre-register for the game,
please visit transformersheavymetal.com.
About Niantic:
Niantic is a leading AR company, inspiring people to explore the world, together. Our slate of
products--Ingress, Pokémon GO, and Harry Potter: Wizards Unite--reaches a global community
of hundreds of millions of Niantic explorers. Niantic’s Lightship planet-scale AR platform powers
all Niantic games and enables developers and creators to build engaging AR experiences that
inspire movement, exploration and connection on a global scale. For more information go to
www.NianticLabs.com and @nianticlabs.
About TRANSFORMERS:
TRANSFORMERS is a global entertainment franchise with millions of fans around the world.
Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV
shows, theme parks, comic books, innovative toys, and digital media, bringing
incredible…MORE THAN MEETS THE EYE…experiences to fans and kids.
About Hasbro:
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the
world a better place for all children, fans and families. Hasbro delivers immersive brand
experiences for global audiences through consumer products, including toys and games;
entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of
the Coast, an award-winning developer of tabletop and digital games best known for fantasy
franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. The company’s
unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING,
NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE,
DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as
premier partner brands. For the past decade, Hasbro has been consistently recognized for its
corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL
Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important
business and brand updates are routinely shared on our Investor Relations website, Newsroom
and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.) © 2021 Hasbro,
Inc. All Rights Reserved.
About TOMY:
TOMY Company, Ltd. (TOMY) was founded in 1924. TOMY is a comprehensive toy and content
company that produces a wide variety of products and characters for people of all ages and
nationalities. Generations of families have enjoyed our all-time favorites such as Plarail, Tomica,
and Licca, and such toy lines as Beyblade and Transformers have become genuine global
phenomena. Toymaker TOMY will continue to make products which reflect the changing times
as we fulfill our Corporate Mission which is to “create new value from play” for people all over
the world.
About Very Very Spaceship:
Very Very Spaceship is a motley crew of spacefaring creatives building out-of-this-world digital
& physical experiences. Visit www.vvspaceship.website for more info.
